Squarespace vs Wix: Which Is Right for You?

Introduction

If you’re looking to create your first website but want to avoid the complexities of self-hosting or using platforms like WordPress or Webflow, then website builders like Wix and Squarespace might be on your radar. These platforms simplify website design, maintenance, and building, making them accessible for even the least tech-savvy users. However, there are notable differences between the two. So, which one is the better choice?

Having used both Wix and Squarespace extensively, and keeping up with their latest updates as of late 2022 or early 2023, it’s clear that both are powerful tools. But which one suits your needs best? Let’s break it down into six categories: pricing, search engine optimization (SEO), e-commerce and scheduling capabilities, template design and ease of use, blogging features, and extensions/integrations/apps.

Templates, Design, and Ease of Use

Squarespace

Squarespace offers over 100 different templates, categorized by the type of website you want to create, such as blogs, portfolios, online stores, and more. The editor displays your website on the right side and various options on the left, making it easy to navigate and customize. You can add and rearrange sections, and a new feature allows for more flexibility with a grid system for placing images and elements.

Wix

Wix provides over 800 templates. The editor is also section-based but allows for more freeform customization. It includes a zoom-out feature for easier navigation and alignment aids for precise placement of elements. Wix offers a wide range of elements you can add to your site, from buttons to social media icons, and a mobile app to manage your site on the go. When comparing Squarespace vs Wix, Wix’s flexibility in design stands out.

Blogging Features

Blogging is crucial for SEO and audience engagement. While WordPress remains the best blogging platform, both Wix and Squarespace offer robust blogging tools.

Squarespace

Squarespace has traditionally been better for blogging, offering features like scheduled posts, comment moderation, and podcast hosting with RSS feeds. In the Squarespace vs Wix debate, Squarespace’s blogging features are often highlighted as a strong point.

Wix

Wix allows for visually appealing and customizable blog posts, but Squarespace’s additional features give it the edge in this category.

E-commerce Capabilities

Both platforms offer features for membership areas, point of sale, dropshipping, and scheduling.

Wix

Wix has specific tools for restaurants and bookings. When evaluating Squarespace vs Wix, Wix’s specialized tools can be a decisive factor for certain businesses.

Squarespace

Squarespace has strong inventory tracking and scheduling tools. Overall, they are comparable in e-commerce functionalities, and the choice may depend on your specific needs and preferences.

Extensions, Apps, and Plugins

Wix

Wix is the clear winner with its extensive app market, offering over 250 compatible apps, including tools for email marketing, dropshipping, and customer engagement. Many of these apps are developed by Wix, ensuring seamless integration. Squarespace vs Wix comparisons often highlight Wix’s superior app ecosystem.

Squarespace

Squarespace has fewer extensions, but many functionalities are built into the platform, reducing the need for additional apps.

SEO

Both platforms offer essential tools like meta descriptions, URL customization, and Google Analytics integration.

Wix

Wix has a slight edge with its SEO wizard, which guides users through the optimization process. However, both platforms are capable of helping you rank well on search engines. In the ongoing Squarespace vs Wix SEO debate, Wix’s user-friendly SEO tools are often noted as an advantage.

Pricing

Pricing is comparable between the two.

Squarespace

Squarespace’s plans start at $16 per month when billed annually, with higher tiers at $23, $27, and $49 per month.

Wix

Wix has similar pricing tiers at $16, $22, $27, and $45 per month. Wix also offers a free version, which is more limited but useful for getting started without an initial investment. When considering Squarespace vs Wix from a pricing perspective, both offer competitive plans.

Conclusion

The better website builder for you depends on your specific needs. If you want extensive customization and flexibility, Wix is a great choice. If you prefer a more curated, ready-to-go experience with robust built-in features, Squarespace may be the better option. Both are excellent platforms, and your decision should be based on what you value most in a website builder. When thinking about Squarespace vs Wix, consider what features and flexibility you need most.

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